Focus on everyday lowest prices

Wesfarmers ESG Data Transformation Project

Our divisions seek to anticipate the needs of customers and deliver competitive goods and services, while also engaging fairly with our suppliers and sourcing ethically and sustainably.

During the year, as cost of living pressures affected the community, our key retail businesses remained focused on their everyday low price (EDLP) offers to customers. Our EDLP strategy means customers spend less time chasing discounts and promotions that may be more prevalent with high-low pricing.

This year, Kmart implemented more than 3,000 price drops across diverse categories, supporting customers with cost of living pressures, while continuing to invest in sustainability strategies.

Over the long term, responsible engagement with suppliers is critical, including consideration of ethical sourcing, resource use, packaging and end-of-life treatment.