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Focus on everyday lowest prices
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Our divisions seek to anticipate the needs of customers and
deliver competitive goods and services, while also engaging fairly with our suppliers
and sourcing ethically and sustainably.
During the year, as cost of living pressures affected the
community, our key retail businesses remained focused on their everyday low
price (EDLP) offers to customers. Our EDLP strategy means customers spend less
time chasing discounts and promotions that may be more prevalent with high-low
pricing.
This year, Kmart implemented more than 3,000 price drops across
diverse categories, supporting customers with cost of living pressures, while
continuing to invest in sustainability strategies.
Over the long term, responsible engagement with suppliers is critical,
including consideration of ethical sourcing, resource use, packaging and
end-of-life treatment.